Social Psychology

Learn how to win everything through social psychology.

The Psychology of Social Media Marketing: How to Market Products Online

What social media marketing strategies the most effective? Social media marketing is powerful in bringing business to the online world. If you have fans online, you have tremendous advantage over your competitors. But generating loyal followers on facebook, twitter,instagram, etc., is the most difficult part of social media marketing. Fortunately, there is a proven effective strategy to …

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Advertising Psychology: 3 Goals of Media Advertisements

Advertising psychology is a psychological concept in action. Giant brands use psychology in understanding consumer behavior. But the application of such concept varied. However, advertising techniques have something in common – that is to persuade consumers. TV and other media commercials have uniform goals. These goals are; 1. To create awareness The most obvious reason …

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How to Use Compliance Techniques to Persuading People

Compliance techniques are powerful in influencing consumer behavior. Have you noticed a brand of shampoo, soap, and other commodities introduced in different media commercials? Either you are aware or not, chances are your buying behavior has been influenced by those commercials. What do you think your reason of choosing specific brand of commodity rather than …

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