Social Psychology

Learn how to win everything through social psychology.

Advertising Psychology: 3 Goals of Media Advertisements

Advertising psychology is a psychological concept in action. Giant brands use psychology in understanding consumer behavior. But the application of such concept varied. However, advertising techniques have something in common – that is to persuade consumers. TV and other media commercials have uniform goals. These goals are; 1. To create awareness The most obvious reason …

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How to Use Compliance Techniques to Persuading People

Compliance techniques are powerful in influencing consumer behavior. Have you noticed a brand of shampoo, soap, and other commodities introduced in different media commercials? Either you are aware or not, chances are your buying behavior has been influenced by those commercials. What do you think your reason of choosing specific brand of commodity rather than …

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