Advertising Psychology
Social Psychology

Advertising Psychology: 3 Goals of Media Advertisements

Advertising psychology is a psychological concept in action. Giant brands use psychology in understanding consumer behavior. But the application of such concept varied. However, advertising techniques have something in common – that is to persuade consumers. TV and other media commercials have uniform goals. These goals are; 1. To create awareness The most obvious reason why companies spend big sum…

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Social Psychology

Persuasion and Compliance Techniques

Persuasion is vital in almost all business (life) transactions. But the question is, can everyone master the art of persuasion? Or can we all become persuasive? The psychology of learning says yes. We can learn and unlearn behaviors. So if you want to become a persuasive person, there’s a hundred per cent chance that you’ll become one. Politicians and business…

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Compliance Techniques
Social Psychology

How to Use Compliance Techniques to Persuading People

Compliance techniques are powerful in influencing consumer behavior. Have you noticed a brand of shampoo, soap, and other commodities introduced in different media commercials? Either you are aware or not, chances are your buying behavior has been influenced by those commercials. What do you think your reason for choosing a specific brand of commodity rather than its competitors? This is…

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Social Psychology

The Nature and Principles of Persuasion

Can anyone master the art of persuasion? Or can we all become persuasive? The psychology of learning says yes. We can learn and unlearn behaviors. So if you want to become a persuasive person, there’s a hundred percent chance that you’ll become one. Politicians and business tycoons around the world have mastered the art of persuasion. Needless to say that…

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