Advertising Psychology
Social Psychology

Advertising Psychology: 3 Goals of Media Advertisements

Advertising psychology is a psychological concept in action. Giant brands use psychology in understanding consumer behavior. But the application of such concept varied. However, advertising techniques have something in common – that is to persuade consumers. TV and other media commercials have uniform goals. These goals are; 1. To create awareness The most obvious reason why companies spend big sum…

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Self-Efficacy
Personal Development

Self-Efficacy: Why Self-Belief Matters in Achieving Goals

What do you think the reason why most people fail in their goals? Is success dependent on luck? Of course not. Success is determined not by coincidence but by believing in your own capability. In psychology, this self-belief is called self-efficacy. What is self-efficacy? Although self-efficacy is a concept that is not new to the modern world, Albert Bandura had…

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Health Psychology

Psychological Stress Increases Risk of Cardiovascular Disease

Psychological stress is part of everybody’s daily life. Stress is mostly caused by work, poverty, marital problems and other life’s circumstances. If not resolved, psychological stress will lead to denser psychological disorders. Psychological stress has been associated with numerous physical and psychological problems. Recent studies found more and more evidence which suggest that stress has negative impacts on almost all…

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Positive Thinking Mindset
Personal Development

4 Ways to Building Positive Thinking Mindset

The power of positive thinking mindset. Positive thinking is essential to achieving goals in life. Most successful people in many areas have one thing in common; positive thinking mindset. Few people have realized that a simple shift of thoughts can affect their functioning both physical and mental. Every now and then we are constantly challenged by trials. Sometimes, keeping positive…

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Social Psychology

Persuasion and Compliance Techniques

Persuasion is vital in almost all business (life) transactions. But the question is, can everyone master the art of persuasion? Or can we all become persuasive? The psychology of learning says yes. We can learn and unlearn behaviors. So if you want to become a persuasive person, there’s a hundred per cent chance that you’ll become one. Politicians and business…

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