How do persuasion techniques work?
Either in business or in any random social interactions, somehow you want others to listen to you. This is the hard part. Convincing others to subscribe to your idea is even challenging. But not if you know the basics of persuasion.
A seasoned salesperson can sell almost anything. He can transform a less valuable product into an extensive commodity.
Persuasion strategies are not only useful for business deals but also in real life. Imagine that you want to convince someone to believe in your idea. What will you do? How will you persuade the unpersuadable?
The following are the persuasion techniques you can apply in your business or in personal life.
Obviously, the first thing you need to do is find your possible prospects. Determine your population. This involves projecting your offer directly to people who possibly want or need your products or ideas. Once you found them, create a promise. Of course, this is not a nonsense promise. Do not try to boast something that is way beyond your capability. Your promise should directly solve the people’s problem. In this way, you could draw people’s attention easily.
Elicit pain on your prospects. Remind them of how painful their current situation is. This is vital. Remember that we are emotional beings. Thus, our emotion usually drives our behavior and decision. Oftentimes, our response often aims to lessen the pain. As a result, people tend to do something just to curtail their agony. If your ideas or products offer an immediate solution, you have a very good chance to capture people’s attention.
Create a specific picture of a wonderful outcome of your products. This is important to reiterate the significance of your offer. But do not leave the whole process in your prospects. Not all people are good at visualizing abstract images. You need to reinforce the process by helping them to create visual representations. Describe the exact result if they buy your products or apply your ideas.
Now that you’re done with the three P’s, people must be interested in your offer already. But it’s not the end of the process. People might wonder whether or not your offer is real. It is likely that they ask some proof. That’s why you need to provide some. Providing proof reinforces the strength of your persuasion techniques. People want to see that other people (preferably known people/company) are also using your products or offer. The more proof you can provide, the more you could persuade them.
5. “Unique Selling Proposition”
Now that your prospects have all the information they need, sometimes, they seek assurance that you really deliver your promise. Instead of deciding whether to buy your offer, they start asking the unique advantage of your offer over your competitors. At this point, you need to make another promise that is related to the previous one. The most common strategies in this respect are the money back guarantee, 24/7 customer support, and easy payment system.
To sum up, persuasion techniques work especially when you are honest about what you say. After all, persuasion is not about exploiting others’ weakness (although people use it sometimes). If you use persuasion in an undesirable way, your success will not last long. The easiest way to apply the tactics effectively is by giving value and solving others’ problem.
I’m a licensed psychometrician, author, and blogger. I’m currently working as a University instructor teaching psychology. I love writing and doing psychological research.