What social media marketing strategies the most effective?
Social media marketing is powerful in bringing business to the online world. If you have fans online, you have a tremendous advantage over your competitors. But generating loyal followers on facebook, twitter, instagram etc., is the most difficult part of social media marketing.
Fortunately, there is a proven effective strategy to making people interested in your brand. It is by understanding what your potential fans like and love the most.
Understanding other people’s behavior involves psychology. Yes, you have to use simple psychological concepts in order to get noticed on the internet.
Fortunately you don’t need a degree in psychology to implement effective social media marketing.
In this post I will show you how to apply psychology in social media marketing in simple steps.
1. Give something valuable.
People love free stuffs. In order to get noticed on the web you need to provide something free.
There’s a psychology behind it. People who received free stuff feel indebted. As a result, they will most likely follow your social media account.
But before embarking in this process, you need to understand first the needs and wants of your fans.
Understanding what other people love makes it easier to execute marketing strategies.
Find out how to get your followers interested – – give what they want.
2. Understand other people’s emotion.
Neuromarketing is a branch of psychology that investigates what directs customers to choose products.
One of the significant findings suggests that people love things that trigger positive emotions – happiness.
This is the reason why commercials from facebook to your TV set use funny contents.
Look at people who have huge followers on social media. Those people have something in common – they make other people happy. Their fans love their hilarious (but not sarcasm) posts.
If people laugh at your stuff, they will most likely like and share it.
Of course, don’t forget to respond. Take time to thank them. Start a nice conversation. Doing this will make people feel your sincerity and care.
3. Find influencers.
Influencers are people who already gained huge followers. They are credible source of information for a certain field.
So if you are running a business, or a blog that talks about babysitting, find bloggers who talk the same thing.
There are many established Mommy bloggers around the world. Try to engage with their blog and start a conversation with them.
You can find these people on the social media platforms. Start sharing their post to your followers. If they notice what you did, they will be willing start to communicate with you.
Make them mention your brand in their tweets or posts. How? It depends on you. Just find ways to make them talk your business.
Influencers have huge followers. People trust them. So there’s a possibility that people will always believe whatever they say.
Your relationship with influencers is a great help to your success in online marketing.
How will you apply effective social media marketing?
It’s simple. Understanding what makes people happy. Leverage your success by finding influential people who can help you along the process.
The strategies discussed above work both in online and offline world. Psychology works everywhere. Therefore your success in online marketing lies on the proper implementation of simple psychological concepts.
I’m a licensed psychometrician, author, and blogger. I’m currently working as a University instructor teaching psychology. I love writing and doing psychological research.